What we do
For generations homeowners, trade professionals, architects and specifiers have relied on products from Dulux®.
Dulux is a manufacturer and marketer of products that protect, maintain and enhance the spaces and places in which we live and work.
Your home or office or factory; the machinery or oil rig you work on; the cars we travel in or the timber deck we entertain on; Dulux products are often there doing their job. Our range includes Powder Coatings, Protective Coatings, Acratex® Textured Coatings and Systems, Woodcare Products and Automotive Refinish Coatings.
Dulux has always been committed to understanding the needs of its end users and as a result has developed market leading positions in a wide range of building and home improvement categories.
Investment in world-class technology, and research and development facilities, underpins Dulux’s success. Products are produced to the highest quality standards, and we are committed to providing innovative product solutions that satisfy the needs of our customers today and into the future.
- Operate to the highest standards of ethical behaviour and honesty and with full regard to the safety and health of employees, customers and the environment.
- We are committed to providing outstanding customer service and satisfaction.
- Ensure an in-depth understanding of our consumer and client needs.
- Create an environment of cooperation and teamwork across the company.
- Develop strong, professional business relationships with our customers and suppliers.
- Ensure our activities add value to shareholder returns.
Our Core Capabilities
It is no accident that Dulux is a market leading organisation. Our commitment to providing world class products and services is backed by dedicated professionals in marketing, research and customer relations who are at the forefront of industry trends and developments.
Dulux’s marketing skills and processes have been honed and developed over many years, and as a result, we have created market-leading brands with high consumer awareness and demand. Dulux is committed to gaining a total understanding of end user’s current, and future needs, and to satisfying those needs by developing superior, innovative products and services.
Customer Focus and Relationship Management
Strategic long-term relationships with major customers are at the forefront of Dulux’s success. Combined with expertise in call centre operations and sales force management, they are foundations on which we have built a loyal customer base that relies on Dulux’s efficiency, professionalism and outstanding communications systems.
Innovation and Technology
A track record of innovation and new product development – supported by dedicated research and development facilities and alliances with international and local technology partners.
- Dulux is the Australian industry leader in new product development in its market segments
- World class research facilities at Clayton, Australia
- Product innovations support Dulux’s leading market and premium brand position
Efficiency is a core value at every level of Dulux’s operations. We are committed to delivering products in full and on time. Dulux has an outstanding record for world-class delivery performance assuring complete customer satisfaction.
Environmental sustainability is a core element of the Dulux business philosophy. Dulux is committed to the ongoing research and development of innovative products that are more sensitive towards nature. This is evident in our proactive shift from solvent-based products to water-based alternatives, and the introduction of Australia’s first low VOC paint in the early 1990’s.
A member of the Green Building Council of Australia, Dulux strives to strike a better environmental balance as illustrated in our holistic approach to the overall painting process. From initiating sustainable business partnerships, through to products and even the actual clean-up stage, we are continually developing new ways to reduce the environmental impact of our products, without affecting their outstanding performance and the quality results that Australia’s professional and DIY painters have come to expect from Dulux.
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Content Updated August 2015